25 AI Prompt Templates for Marketing (Copy-Ready 2026)

The difference between a mediocre AI marketing output and one that actually converts is almost always the prompt. These 25 templates are structured, specific, and ready to paste into ChatGPT, Claude, or Gemini — or run through Prompify for further optimization. Replace the bracketed placeholders with your specific details.

Email Marketing

1. Cold Outreach Email

"You are a senior B2B copywriter. Write a cold outreach email to [job title] at [company type] companies. Goal: schedule a 20-minute discovery call. Max 150 words. Include: one personalized opener referencing [specific trigger], the core value we offer in one sentence, and a low-friction CTA. Product: [describe]. Why relevant to them: [reason]. Tone: professional but direct."

2. Welcome Email Sequence (Email 1 of 3)

"Write the first email in a 3-part welcome sequence for new subscribers to [brand]. This email should: confirm their signup, deliver the promised [lead magnet/discount], introduce the brand in 2-3 sentences, and preview what they'll receive in the next emails. Tone: [warm/professional]. Max 200 words. Subject line included."

3. Re-engagement Email

"Write a re-engagement email for subscribers who haven't opened in 90 days. Subject line should create curiosity without being clickbait. Body: acknowledge the silence without guilt, share one piece of genuinely useful content or offer, give them an easy way to update preferences or unsubscribe. Brand: [name]. Tone: honest and human. Max 150 words."

4. Product Launch Announcement

"Write a product launch email for [product name] targeting [audience]. Structure: subject line with urgency element, opening hook addressing their #1 pain point, what the product does in one sentence, 3 key benefits (not features), social proof element, pricing/availability, single CTA. Tone: [excited/professional]. Launch date: [date]."

Social Media

5. LinkedIn Thought Leadership Post

"Write a LinkedIn post that positions me as a thought leader in [industry]. Format: hook in first line (no 'I' to start), 3-5 short paragraphs with white space, specific insight or contrarian take on [topic], personal experience that supports the insight, actionable takeaway, question to drive comments. Max 1,300 characters. No hashtags in body — 3 relevant hashtags at end only."

6. Twitter/X Thread

"Write a Twitter thread about [topic] for [audience]. Format: tweet 1 = bold hook that promises value, tweets 2-8 = numbered insights with one concrete example each, final tweet = summary and CTA to follow. Each tweet max 280 characters. Topic: [specific angle]. Make tweet 1 strong enough to stand alone as a single tweet."

7. Instagram Caption (Product)

"Write an Instagram caption for a photo of [product/scene description]. Target audience: [describe]. Include: a hook in the first line that stops the scroll, 2-3 sentences of storytelling or context, a subtle CTA, and 5 relevant hashtags. Tone: [aspirational/playful/educational]. Brand voice: [describe]. Max 150 words before hashtags."

8. Instagram Caption (Educational)

"Write an educational Instagram carousel caption for a post about [topic]. Audience: [describe]. Format: opening line that creates curiosity, 'save this for later' prompt, numbered list of [5-7] tips in short punchy sentences, closing CTA to follow for more. Tone: [friendly expert]. Include 5 niche hashtags."

Advertising

9. Google Search Ad (3 Variations)

"Write 3 Google search ad variations for [product/service] targeting the keyword '[keyword]'. Each ad needs: headline 1 (max 30 chars, keyword included), headline 2 (max 30 chars, benefit focused), headline 3 (max 30 chars, CTA), description 1 (max 90 chars, expand on benefit), description 2 (max 90 chars, social proof or urgency). Variation 1: benefit-led. Variation 2: problem-solution. Variation 3: social proof."

10. Facebook/Instagram Ad Copy

"Write Facebook ad copy for [product] targeting [audience demographics and interests]. Format: primary text (hook + problem + solution + CTA, max 125 chars before truncation), headline (max 40 chars), description (max 30 chars). Objective: [conversions/traffic/awareness]. Tone: [direct/emotional/humorous]. USP: [main differentiator]."

11. Retargeting Ad Copy

"Write retargeting ad copy for people who visited [page] but didn't convert. They already know who we are. Focus on: overcoming the most common objection ([objection]), reinforcing the key benefit they missed, adding urgency or social proof they haven't seen. Product: [name]. Offer: [if any]. Keep primary text under 100 words."

Content Marketing

12. SEO Blog Post Outline

"Create a detailed SEO blog post outline for the keyword '[target keyword]' with search intent: [informational/transactional/navigational]. Include: H1 title with keyword, meta description (max 155 chars), introduction hook, 5-7 H2 sections with 2-3 H3 subsections each, FAQ section with 5 questions, conclusion with CTA. Target word count: [1200/2000/3000]. Audience: [describe]."

13. Product Page Copy

"Write product page copy for [product name]. Sections needed: headline (benefit-focused, not product name), subheadline (expand on the promise), above-the-fold paragraph (who it's for and the transformation), 3 feature-benefit pairs, social proof section placeholder, FAQ with 4 questions and answers, CTA button text. Audience: [describe]. Tone: [confident/friendly/technical]."

14. Case Study Structure

"Write a case study for [client/company name] using our [product/service]. Structure: compelling headline with metric, client background (2 sentences), the challenge they faced before us, why they chose us over alternatives, implementation process (3-5 steps), quantified results with specific metrics ([X]% improvement in [metric]), direct client quote placeholder, conclusion with similar prospect CTA. Tone: credible and specific."

15. Video Script (60 seconds)

"Write a 60-second video script for [platform: YouTube/TikTok/Instagram] about [topic]. Format: 0-5s hook (pattern interrupt or bold statement), 5-45s main content (problem then solution in [X] steps), 45-55s proof or example, 55-60s CTA. Speaking pace: 150 words per minute. Audience: [describe]. Tone: [energetic/calm/authoritative]. Include [B-roll/visual] notes in brackets."

Brand and Strategy

16. Brand Voice Guidelines

"Create brand voice guidelines for [company name], a [type of company] serving [audience]. Include: 4 brand personality traits with 2-3 sentences explaining each, do/don't examples for each trait, vocabulary we use vs avoid, example sentences showing the brand voice in action for: social media, email, error messages, and customer support. Our values: [list]."

17. Competitor Analysis Summary

"Analyse the competitive landscape for [product category]. For each of these competitors: [list 3-5], cover: their positioning statement, target audience, key differentiators, pricing strategy (if known), main weakness. Then identify: gaps in the market none of them address, the positioning opportunity for [our brand], and 3 messages we could use to differentiate. Format as a structured report."

18. Press Release

"Write a press release announcing [news: product launch/partnership/funding/milestone] for [company name]. Format: headline (newsy, not promotional), dateline, lead paragraph (who, what, when, where, why in 2-3 sentences), body with supporting details and context (3 paragraphs), two executive quotes (placeholders with suggested angles), boilerplate about the company, contact information placeholder. Date: [date]."

Customer Communication

19. Customer Onboarding Message

"Write an onboarding message for new customers of [product/service]. Goal: get them to complete [key activation action] within 48 hours. Include: warm welcome, one sentence on what they've unlocked, the single most important first step with clear instructions, what success looks like, and how to get help. Tone: encouraging but concise. Max 200 words. Channel: [email/in-app/SMS]."

20. Negative Review Response

"Write a professional response to this negative review: '[paste review]'. The response should: acknowledge the frustration without being defensive, take responsibility for what went wrong, offer a specific resolution (not vague apologies), invite them to contact us directly to resolve it, and close positively. Tone: empathetic and professional. Max 100 words. Never offer compensation publicly."

Quick-Use Templates

21. Tagline (5 variations)

"Generate 5 tagline options for [brand name], a [description]. Each tagline: max 7 words, benefit-focused or emotionally resonant, avoids generic terms like 'innovative' or 'best-in-class'. Label each with the angle it uses: benefit, aspiration, problem, contrast, or curiosity."

22. Newsletter Subject Lines (10 options)

"Write 10 email subject lines for a newsletter about [topic/content]. Mix of approaches: curiosity gap (3), number-led (2), question (2), benefit-led (2), contrarian (1). Each under 50 characters. Preview text suggestion included for each. Audience: [describe]. Avoid: clickbait, excessive punctuation, ALL CAPS."

23. Testimonial Request Message

"Write a short message asking [customer type] for a testimonial. Make it easy by: telling them exactly what to write about (their situation before, the result they got, who they'd recommend us to), giving a word count (50-100 words), offering to draft something they can edit. Tone: grateful and specific, not generic. Channel: [email/SMS]. Include subject line."

24. Referral Program Email

"Write an email inviting existing customers to refer friends to [product]. Include: the specific referral offer ([X] for them, [Y] for the friend), one sentence on why they'd want to share this, the exact steps to refer (max 3), expiry date if applicable, CTA button text. Tone: friendly and excited without being pushy. Max 150 words."

25. Event Invitation

"Write an invitation email for [event name], a [type: webinar/conference/workshop] on [topic]. Include: subject line with date, opening that creates FOMO, what attendees will learn or gain (3 bullet points), speaker credential (one sentence), logistical details (date, time, location/link), early bird or limited availability element if applicable, RSVP CTA. Audience: [describe]. Tone: [professional/exciting]."

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